Global NETalk

New Technology Product Release, Website, Packaging and Marketing

Clients: O.W.I.P. Holdings & Shareholders

Objective: To bring a new voice technology, V.O.I.P (Voice Over Internet Technology), service company to market including the sales website, brand identity,  marketing materials (print, email & online), packaging & product inserts, etc., within an extremely aggressive development schedule  & limited budget.

Target Market: Households with traditional phone service, Persons & businesses that make a lot of long distance calls, especially international.

Role: Creative Director, Project Manager

Challenges: Bringing a fairly new technology to market within a limited time frame with a limited budget.

Approach: Led a team of artists, programmers and marketing specialists in the design and implementation of finished products consisting of fully functioning websites with forms, databases, sign-up and shopping cart abilities; plus brand identity and advertising marketing materials such as print brochures, emails and banner ads in the direct mail and internet markets.


Results: Launched the website on schedule with limited bugs or problems with customers ordering online. Marketing efforts had a high rate of return and the company grew steadily. Considering the limited amount of time, money, and resources to launch this product, the results were impressive. Our competition was “Vonage” whom had several million in investment capitol fueling its marketing efforts. (They also had a lot farther to climb to be out of debt!)


Eric Fox, Director of Technology, O.W.I.P. Holdings
“Jana is by far one of the most creative and efficient artists I have ever had the pleasure working with. She is very detail oriented and strives for perfection on all her work. She is able to manage her time and meet required deadlines reliably. She is extremely personable and diligent about her workplace mannerisms.”
Olga Yatooma, Senior Graphic Designer, O.W.I.P. Holdings
“I worked with Jana for approximately 1 year at OWIP Holdings. During this time Jana was the Creative Director for the company responsible for all aspects of the company websites, marketing materials and publications. Jana is a very talented, creative and hardworking individual. I enjoyed working with her and learned a great deal from her. Since that time we have also worked together on several freelance projects.”
View more recommendations