New Technology Product Release, Website, Packaging and Marketing
Clients: O.W.I.P. Holdings & Shareholders
Objective: To bring a new voice technology, V.O.I.P (Voice Over Internet Technology), service company to market including the sales website, brand identity, marketing materials (print, email & online), packaging & product inserts, etc., within an extremely aggressive development schedule & limited budget.
Target Market: Households with traditional phone service, Persons & businesses that make a lot of long distance calls, especially international.
Role: Creative Director, Project Manager
Challenges: Bringing a fairly new technology to market within a limited time frame with a limited budget.
Approach: Led a team of artists, programmers and marketing specialists in the design and implementation of finished products consisting of fully functioning websites with forms, databases, sign-up and shopping cart abilities; plus brand identity and advertising marketing materials such as print brochures, emails and banner ads in the direct mail and internet markets.
Gallery:
Results: Launched the website on schedule with limited bugs or problems with customers ordering online. Marketing efforts had a high rate of return and the company grew steadily. Considering the limited amount of time, money, and resources to launch this product, the results were impressive. Our competition was “Vonage” whom had several million in investment capitol fueling its marketing efforts. (They also had a lot farther to climb to be out of debt!)